Week in Review: October 19th

In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:

AOL and Myspace? The New Trendsetters of Tech?

Earlier this week, we wrote about the well-planned and executed redesign of the social network Myspace. Guided by smart marketing strategy, Myspace is soon to make quite a splash? again. That story was hard enough to wrap our heads around, but the madness didn?t stop there. FastCompany published an in-depth article this week about an exciting new take on email from, of all companies, AOL. We?ve definitely entered an exciting new era of user-centered design and marketing strategy that could start shaping more than just social and email.
Read the full story on FastCompany>>

Your Content Deserves Better Measurement [INFOGRAPHIC]

In a recent survey of over 1,000 marketing professionals, Econsultancy discovered that many marketers have jumped on the content marketing bandwagon without a defined strategy or method to measure success. We?ve taken the results of this study and created an infographic showing what marketers are measuring and what they are missing, in hopes of helping you plan a successful content strategy of your own.
Read the full story on Pardot>>

Redbull Shatters Records On and Offline

If you somehow managed to miss it, this past Sunday, Red Bull redefined the concept of a publicity stunt by spending millions to sponsor daredevil Felix Baumgartner in his attempt to break the world record for the highest freefall. The result? Staggering success. The jump shattered online streaming records and earned Redbull an almost priceless amount of media exposure. The event was an interesting direction for both brand strategy and the role of the social web in marketing and PR.
Read the full story on Mashable>>

Pardot Serves as an Example for Social Branding

If you are even remotely linked to your company?s social strategy, you?ve probably noticed that all 4 of the major social networks have switched to more visual company profiles since early April. With such an emphasis on the look of a company?s social profiles, creating a consistent brand across channels can add a tremendous amount of value to your social presence. We?ve create a quick guide, complete with schematics of each channel?s profile design, to help you get your social brand started.
Read the full story on Pardot>>

What are some other great marketing stories you’ve found this week? Let us know!

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