In case you missed it, here are just a few of the articles and news stories that mattered in the marketing world this week:
Man Promotes Tweet Complaining About British Airways
A disgruntled airline passenger has taken on British Airways this week by buying a promoted tweet to complain about his father’s lost luggage. Hasan Syed told Mashable that he bought the tweet in the New York City and UK markets earlier this week. Hasan is still waiting on a response from British Airways.
90% of Yelp Users Say Positive Reviews Affect Purchases
A recent study from Merchant Warehouse found that consumers are strongly influenced by online review on sites like Yelp. The study asked over 800 business owners their thoughts on a number of topics and found that 90% of respondents consider positive Yelp reviews to be influential. It may be time to double down on your case studies and customer success stories!
Content Marketing World Kicks Off Next Week
The largest content marketing gathering of the year is just around the corner. Taking place in Cleveland, Content Marketing World promises to bring together the industry’s best and brightest to share ideas, hear about the latest trends, and meet passionate content creators from around the country.