Lead-to-revenue management (L2RM) is frequently – and incorrectly – focused on moving hundreds or thousands of leads through a sales process that results in sequential attrition until a deal finally emerges. If you are using this funnel-based approach, your marketing isn’t working to its full potential.
Join Adam Blitzer of Pardot, an ExactTarget Company, and guest speaker Principal Analyst Lori Wizdo of Forrester Research to learn how mastering the process for a single lead will enable your sales and marketing teams to better scale your process thousands of times, leading to a more efficient sales cycle and better overall ROI.
This free webinar is designed to help you develop your L2RM processes so you can pinpoint the actions and outcomes that will help you elevate your leads to revenue.
February 20, 2013
1 p.m. Eastern