As marketers, we are constantly striving to improve our campaign numbers – open rates, click-through rates, conversion rates. Wading through number after number of individual campaign results can prove to be both time-consuming and tedious. Viewing marketing metrics is a quick, convenient and efficient way to help improve your numbers! Join Zach Bailey, Vice President of Products at Pardot, as he gives us an overview of how marketing metrics easily and efficiently give us the tools that we need to help improve our campaign results.
Zach Bailey, Vice President of Products, Pardot