I’m Ready to do a Webinar, Now What? Webinar Best Practices (Webinar-B2B)


So, you’re ready to host a webinar. Great! Where do you begin? From topic selection, scheduling and promotion to hosting, recording and sharing content, lots of time and preparation go into creating a successful webinar. Need a little help? Well, you’re in the right place! Join Mike McKinnon, Sr. Demand Generation Manager of ReadyTalk and Adam Blitzer, Pardot’s very own COO, for an exclusive look at the world of webinar creation, hosting and all-around webinar best practices. (And trust me – these guys really know what they’re talking about!) Please join us for an information-packed hour of valuable webinar process magic.

Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Sr. Demand Generation Manager at ReadyTalk. He has 15 years of B2B marketing experience .For the past 5 years; he has managed ReadyTalk’s demand generation strategy and marketing operations. He has been a speaker at Eloqua Experience, Business Marketing Association, and the American Marketing Association. He has also been published in the AMA’s Marketing News and Marketing Automation Times.

Adam Blitzer, Co-Founder and COO, Pardot
Adam is the co-founder and COO of Pardot, responsible for product management, marketing, and operations. He is an industry-recognized expert and author in the field of marketing automation and a frequent speaker at industry events such as Dreamforce, SugarCon, and American Marketing Association panels.