Pardot has a Google AdWords connector which allows you to track prospects that reach your site through paid search. In this webinar, we will discuss the items that you’ll need to have in place before launching a PPC campaign with Pardot. We’ll also discuss different ways to track these prospects in Pardot and learn how to review the success of your campaign.
In this webinar, you will learn:
- The items you need before you launch the campaign
- How to track your PPC generated prospects
- The reporting capabilities within Pardot
This webinar was recorded on February 22, 2012.