Your website is not only the face of your brand, it’s also one of your most valuable lead generation channels. And driving organic search traffic to your site by optimizing SEO is an important goal for the majority of Pardot customers. To help you do this, Pardot includes a capability called Competitor Monitoring that allows you to track how your performance against specific search terms stacks up against the competition.
I’m excited to announce that today we’ve introduced a set of enhancements to Competitor Monitoring that make this capability even more powerful. First, we’ve expanded the SEO dataset Pardot uses for competitive analysis to ensure that customers have access to accurate and comprehensive data about their SEO performance.
In addition, we’ve expanded the set of SEO metrics that will be tracked in Pardot. Until now, Pardot’s Competitor Monitoring surfaced data about the number of indexed pages, the number of inbound links, and the Alexa Rank (a free service that measures the popularity of your website against the other sites it ranks and places yours accordingly). We have replaced the Indexed Pages metric with four new metrics that provide deeper insight into SEO performance:
- Page Authority: A normalized 100-point score representing the likelihood of a page to rank well in search engine results
- Domain Authority: A normalized 100-point score representing the likelihood of a domain to rank well in search engine results
- Links to Root Domain: The total number of links, including internal and nofollow links, to the root domain of the URL
- Root Domain External Links: The number of external equity links to the root domain of the URL
All of these metrics are available inside Pardot on the Competitors page, the Contents table, the Competitors History table, and in the Weekly Search Marketing Report email. All Pardot users automatically have access to these enhancements with no setup required. To view updates, just go to the Competitors page under Marketing > Search Marketing > Competitors.