Webinar #1: Webinar Wisdom – Expert Webinar Strategies
Date: August 14, 2013
Time: 1:00pm EDT
Description: Webinars are one of the most versatile tools marketers have at their disposal. From driving demand to moving existing prospects through the pipeline, educating current clients to on-boarding and internal communications – the possibilities of use are endless!
Join us as Pardot’s (a salesforce.com company) own Marketing Automation Evangelist, Mathew Sweezey, and ReadyTalk’s Director of Strategic Partnerships, Anita Wehnert, take us through successful webinar strategy, execution and fulfillment processes step-by-step. You will learn:
- How to identify your audience and present relevant content
- How to effectively plan and promote your event
- How to successfully deliver the webinar and engage your audience
- How to follow-up after the event and repurpose content to drive more leads
Mathew Sweezey, Marketing Automation Evangelist – Pardot, a salesforce.com company
Anita Wehnert, Director of Strategic Partnerships, ReadyTalk
Webinar #2: Sales and Marketing – The Tell-Tale Advantage
Date: August 15, 2013
Time: 1:00pm EDT
Description: In the fast-paced world of today’s business, sales teams need every advantage they can get. One of those advantages is probably sitting closer than they realize – their marketing team. Combined efforts of a marketing and sales team and the leveraging of CRM and marketing automation systems can be incredibly powerful! Your sales team can benefit from better quality leads, lead insight, stage-distinguishing actions, quick-glance reports. And it doesn’t stop there.
Tall tale? Enter Derek Grant, Sales Director at Pardot (A Salesforce.com Company). Derek lives on the front lines of sales, day-to-day. He will guide us through a world that DOES exist, where sales and marketing teams and tools work together to help build a solid company and market advantage…and a better bottom line.
You will learn:
- How sales teams efficiently use CRM and marketing automation systems and what that process looks like
- How both sales and marketing can drive lead generation
- How sales and marketing can effectively work together to build and deliver stronger, more successful campaigns
Note: This webinar is great for both sales AND marketing teams.
Webinar Hosted by AMA Webcasts
Derek Grant, Sales Director at Pardot, a salesforce.com Company
Derek is a veteran in the marketing automation B2B technology space and is responsible for sales, business development and partnerships at Pardot, A salesforce.com Company. Derek is a noted speaker in both the marketing automation and sales industries.
Webinar #3: Using Video To Make Your Company Human
Date: August 15, 2013
Time: 2:00pm EDT
Description: You’re a modern-day marketer. You have your white papers, social media efforts are taking off, and you’re feeling pretty good about other resource areas. So, what’s next? Video!
Many marketers still have questions around how to utilize video, the benefits and creation of this incredible marketing tool. Ready to explore? Join Wistia video experts, Ezra Fishman, Director of Marketing, and Chris Savage, Co-Founder and CEO, as they guide us through:
- How to attract and engage prospects with video
- How to create your video
- How to build your audience and improve over time
- How to have fun with your video efforts (seriously)
Encore presentation from May 2013.
Ezra Fishman is the Director of Marketing at Wistia – a web application that helps companies get more from online video by providing video marketing that lets you host, promote and track your online videos. Ezra is passionate about video marketing done right. But more than anything, he enjoys coaching Wistia’s softball team and eating Indian food (preferably while in India).
Chris Savage is the Co-Founder and CEO of Wistia. Chris was named a Top Young Entrepreneur by BusinessWeek in 2009. In an era before Wistia, Chris worked in video production, where he helped produce and bring theatres an Emmy award-winning feature length documentary. Chris gets amped up while talking about entrepreneurship, marketing, video, analytics, evolutionary health, and behavioral economics.