Date: June 27, 2013
Time: 2:00pm EDT
Demand generation is in a constant state of flux and growth, so where do we stand and what does it all look like for the current marketer? Where should we be spending our time and budgets? Let’s take a detailed look at the overall state of things – where content, consumer behavior, supply and demand all affect the landscape and approaches marketers use to grow and increase this vital portion of marketing strategy.
Join Mathew Sweezey, Marketing Automation Evangelist of Pardot, An ExactTarget® Company for this not-to-be missed webinar, as he shares with us:
– The current state of demand gen
– What the Fortune 500, Mid and SMB companies are looking for in demand gen content
– What consumers want from marketing communications…and what they need!
Mathew Sweezey, Marketing Automation Evangelist, Pardot – An ExactTarget® Company
Mathew is a premier speaker on Demand Generation, Marketing Automation, and B2B Marketing at many industry events, including Salesforce Dreamforce 2011-13.
He currently is the Manager of Marketing Research and Eduation for ExactTarget (NYSE ET). As an author, Mathew also writes a byline for Clickz.com and additional industry blogs, as well as being quoted in publications including MarketingSherpa, ZDNet.com, DemandGen Report.