Date: May 30, 2013
Time: 2:00pm EDT
Social media plays a huge role in establishing and nurturing relationships in today’s marketing and sales worlds. Used correctly, social media is a great enablement tool. But… beware of the “creepy factor”!
Join Mathew Sweezey, Marketing Automation Evangelist at Pardot, An ExactTarget Company, for a less creepy and more insightful view into the world of social media and how the different social media tools can be used to engage with prospects and clients. Mathew will share with us:
– When to engage
– What avenues to engage through
– How to engage without being “creepy”
Mathew Sweezey, Marketing Automation Evangelist – Pardot, An ExactTarget® Company
Mathew Sweezey is a leading expert in marketing automation, specifically lead flow analysis and nurturing execution. His primary focus is in advanced lead nurturing workflows. He has worked with numerous lead technology companies, helping them create and execute their lead flow and nurturing processes.