Date: Thursday, February 6, 2014
Time: 2:00PM EST
Description: Lead nurturing…for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team’s use to help increase lead flow and deal conversion.
– How sales teams can benefit from the use of lead nurturing
– What types of lead nurturing approaches sales teams can use effectively
– When to use select lead nurturing approaches
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a salesforce.com company
Mathew is the head of thought leadership for B2B marketing at Pardot, a salesforce.com company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of “Marketing Automation for Dummies” (published by Wiley, February 2014).
As a speaker, Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, and to companies including: Microsoft, Investec, NetJets, and Resturants.com, to name a few.