Date: September 24, 2013
Time: 2:00pm EDT
The marketing world is awash with buzzwords. Is “Agile Marketing” just another one aimed at getting you to register for a webinar? Or, is it a genuine practical, prescriptive approach to reducing the chaos and increasing the throughput of your marketing team? Join us in this BS-free webinar aimed at really truly (we mean it) giving you a no holds-barred, all-out take on agile marketing.
Mathew Sweezey, Marketing Automation Evangelist of Pardot (a salesforce.com company), and Scott Voigt, CEO of Homebase.io (an agile marketing company), dive into the real deal, when it comes to:
- Agile Marketing – Just what the heck is it?
- How your company (in this case, size does not matter) can truly benefit from the agile marketing approach
- Examples of how companies have successfully implemented the agile marketing approach
Mathew Sweezey, Marketing Automation Evangelist – Pardot, a salesforce.com company
Mathew Sweezey has quickly built a reputation as one of the leading minds in marketing automation. Recently, the Technology Association of Georgia recognized Mathew as one of the top 5 technology marketers in Atlanta under the age of 30. He has spoken on the topic of Marketing Automation around the world and is the author of the upcoming book, “Marketing Automation for Dummies.”
Scott Voigt, CEO – Homebase.io
Scott thinks that marketers have it pretty darn rough. With this in mind, he and a few folks much smarter than himself started Homebase.io, a collaborative agile platform for marketing teams. Homebase helps teams organize marketing ideas, plan and execute efforts, and celebrate outcomes.
Prior to Homebase, Scott spent six fantastic years at Silverpop in a myriad of roles, including VP of Marketing. Prior to Silverpop, he served as COO at Innuvo LLC, a tiny web technology company that ultimately found a happy home at Google. He also was a member of Noro-Moseley Partners, the Southeast’s oldest and largest venture capital firm, holds a Bachelor of Science in management from the Georgia Institute of Technology and an MBA in entrepreneurship and finance from the Wharton School.