Date: August 14, 2014
Time: 2:00pm EDT / 11:00am PDT
Today’s B2B buyers are surrounded by a constant onrush of products and services as companies vie for their attention in the marketplace. Marketing and sales teams are challenged with how to become identifiable, stay relevant, remain memorable, and rise above the fray in product-offering quality.
Join Lori Wizdo, Principal Analyst at Forrester, and Sangram Vajre, Director of Marketing at Pardot, as they explore how savvy marketing and sales teams align with the B2B buyer by:
– Identifying key decision makers
– Addressing content relevancy
– Solidifying sales engagement with B2B buyers
– Reporting on ROI and key metrics