Date: Wednesday, February 26, 2014
Time: 1:00PM – 2:00 PM EST
Description: The modern marketing organization aspires to drive revenue, function as a strategic center of influence and provide leadership to the entire organization. How is it doing?
In a study sponsored by Pardot, a salesforce.com company, Demand Metric learned that marketers themselves are more likely than those outside of marketing to view their function as an expense. The relationship between revenue growth and marketing skills, analytics, alignment and strategic orientation were also established through this study. A surprise in the data is in the degree to which funding for marketing is related to revenue growth.
Join Jerry Rackley and Mathew Sweezey as they present and discuss the results of this study. The data provides a perspective – sometimes encouraging and other times sobering – that every modern marketer needs to understand.
Webinar is hosted by a 3rd-party company.
JERRY RACKLEY, Chief Analyst – Demand Metric
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a salesforce.com company