Upcoming Webinar: Managing Your Marketing Database – How To Get Better Results

Date: Thursday, April 3, 2014
Time: 2:00PM EDT

Description: As marketers, we all need healthy lists to do our jobs. Prospect and lead databases can be either friend or foe, depending upon many factors. Cleanliness is a primary tactical concern but segmentation, healthy activity, and subscriber preference management are vital when building the value of one of your biggest marketing assets.

What determines the life, health, and value of a lead in your databases and what can you do about it? Join Mathew Sweezey, Marketing Evangelist at Pardot, and Scott Armstrong, Co-Founder and Partner at Brainrider for an in-depth look into managing your marketing database and getting better results.

Your Speakers:
SCOTT ARMSTRONG, Co-Founder and Partner – Brainrider
MATHEW SWEEZEY, Marketing Evangelist – Pardot, a salesforce.com company

Register Now