Upcoming Webinar: Breaking Down the B2B Buyer’s Journey: Selling in the Information-Driven Age

Date: May 14, 2015
Time: 2:00pm EDT / 11:00am PDT

When asked about their buying processes, 65% of respondents to an IDC research study agreed that “we usually engage a vendor sales professional only when we have made a purchase decision.”

Well, that complicates things. B2B marketing and sales teams are always searching for new ways to connect with customers. How can they work together to influence a buyer journey where the prospect is in the driver’s seat? Join us for an upcoming webinar as Michael Fauscette, Group Vice President, Software Business Solutions, IDC, debuts brand new research on what buyers expect from their vendors, including:

– When, why, and through what channels a buyer engages during their self-defined journey
– Obstacles buyers encounter when making “good” purchasing decisions during the research and decision phases of the buyer’s journey
– How marketing and sales can influence the buyer’s journey from the very early stages of engagement


– MICHAEL FAUSCETTE, Group Vice President, Software Business Solutions – IDC

Register Now

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