Time: 2:00 ? 2:30pm EDT
Marketing automation used to be a ?nice-to-have? not too long ago for marketers. These days, it is increasingly becoming a ?must have.? With this adoption, more and more marketers are faced with the challenge of handling multiple marketing channels and implementing marketing automation ? something that they may or may not have had experience with in the past.
Join Mathew Sweezey, Marketing Evangelist, and Katie Melick, Implementation Coordinator at Pardot, as they take a look at some common fails and give us timeless, fail-safe approaches that we can use on our way to becoming marketing experts.
MATHEW SWEEZEY, Marketing Evangelist and Author of ?Marketing Automation for Dummies? ? Pardot
KATIE MELICK, Implementation Coordinator ? Pardot