As marketers, we work hard. There’s no doubt about it. We put in the long hours, do the work, and we love it. But once we leave the office, we need to relax.
Many of us have our own routines, but after we are finished with our evening run, playing with the kids or preparing dinner, most of us wind down in the same place — in front of the TV.
After a day spent writing, worrying, strategizing and planning, television is a welcome break. We can let the information and entertainment wash over us without having to actively engage. We are just passive participants in an incredibly diverse set of evening options.
However, this doesn’t mean we can’t benefit from our evening routines. There are several shows on the air now that not only play into our interests as marketers, but also have valuable lessons for us to learn. So sit back, relax and take a look at a few shows you may want to check out:
This is probably the most obvious pick for this list so I figured we should just get it out of the way. Despite being based in the 50’s and 60’s, Mad Men still exhibits many of the fundamentals of marketing that will never change. Don Draper and company are always striving to be original and create advertising that truly resonates with their audience. You should be doing the same everyday with your marketing.
If you could look inside some of the world’s most innovative agencies once a week and learn how they operate and generate breakthrough ideas, you would right? Well that’s what AMC offers with their show, The Pitch. In the new show, two agencies compete to win a new client by going head-to-head in a cut-throat, winner-takes-all showdown. It’s a surefire way to get your creative juices flowing and get excited to take your marketing to the next level.
Created by Bloomberg, TechStars allows you to watch the grueling process of building a business from the ground up in an elite startup boot camp. Guided by top names in tech (Google, Microsoft, Twitter and more), startups are judged every step of the way. Even if you don’t work for a startup, the lessons learned by contestants and the wisdom imparted by the judges each week resonate with all marketers.
ABC’s Shark Tank continues to grow in popularity as startups and entrepreneurs become the rockstars of the business world. The show focuses on entrepreneurs looking to attract venture capitalists and investors for equity in their company. It is a great way to tune into disruptive ideas, overcoming obstacles and marketing a product in the current market.
So next time you spend an evening relaxing in front of the TV, don’t feel guilty. You can learn valuable marketing lessons or find inspiration for that project you’ve been stuck on- you just need to watch the right shows.
Did we miss your favorite show? Something you think should be added to this list? Let us know! We’d love to hear about it (and watch it!).