TrailblazerTipTuesday Roundup: Advice from Trailblazers in B2B Marketing (Part 4)

Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter and LinkedIn with the hashtag #TrailblazerTipTuesdays. We were amazed at all of the great marketing advice, so we decided to collect some of the best takeaways on the Pardot blog throughout the month of September.

Our blog recap of #TrailblazerTipTuesdays is winding down, but we still have a few more expert tips and tricks to share. And in case you missed it, make sure you check out Part 1, Part 2, and Part 3 of this series.

How to Maximize Your Content Creation

We’ve all heard the saying “Content is King.” And when it comes to attracting qualified leads to your website and creating a point of conversion, content is crucial to your demand generation strategy. But creating a content strategy that’s both relevant and engaging can be overwhelming, especially if you’re a small marketing team. If this sounds familiar, you’re in luck! Susan Nellson Baird, Senior Business Consultant at Cheshire Impact, is bringing you all of her tips on content creation in her blog, Seven Tips to Fight the Overwhelm of Content Creation.

How to Keep the Bots Out

With all of that hard work you’re putting into keeping your database clean, there’s nothing more irritating than when bots fill out your forms and start muddying the waters. Is form completion the first step in the robot takeover? Hard to say. But what we can say is this: there’s a way to keep the bots out! Jordan Renwick, Senior Salesforce Consultant and Instructor at Bluewave, shares his tip on how to leverage Honeypots to keep the bots at bay.

How to Optimize Email Performance

If you’re in email marketing, odds are you’ve done your research to learn about peak email send times to ensure the most opens and clicks. But this research makes a lot of assumptions and isn’t unique to your specific business. That’s why Jill Carpenter, VP of Marketing at Cirrus Insight, encourages marketers to experiment on optimal email send times and test email performance to learn what works best for you.

How to Minimize Email Opt-Outs

Speaking of email, part of optimizing your email program includes minimizing email opt-outs and retaining your current list of email subscribers. Jacqueline Fassett, Nonprofit Practice Lead/ CRM & Marketing Automation Strategist at Sercante, shares her wisdom on how to keep email opt-outs low: tell people why they’re getting your email in the first place.

How to Take Personalization to the Next Level

Shakespeare said, “A rose by any another name would smell as sweet.” While that may be true for a flower, we all know how crucial it is to be addressed properly by the companies trying to gain our trust and business. Lara Black, Salesforce MVP and co-leader of the Austin Pardot User Group, shows you how to take personalization to the next level in her post, Personalize the First Name in your Pardot Emails.

How to Create Cross-Functional Collaboration

Some of the best songs are collabs of our favorite artists coming together to make musical magic. Why would that be any different for Salesforce and Pardot admins? Jaspreet Sidhu, Director of Salesforce.com Practice at LearningCurv and Salesforce Analytics Champion, talks about eliminating the admin silo to in tap into improved lead quality and accelerated sales velocity.

As the curtain closes on our #TrailblazerTipTuesday recap series, we hope you feel inspired and empowered to take your B2B marketing strategy to new heights. Thank you to all of our customers and Trailblazers for sharing your marketing knowledge and contributing to the success of the Trailblazer Community!