#TrailblazerTipTuesday: Advice from Trailblazers in B2B Marketing (Part 1)

Here at Salesforce, we’re continuously inspired by the incredible ways our customers and Trailblazers are using Pardot to power their B2B marketing strategy. Throughout the month of August, we invited our Trailblazers in B2B marketing to showcase their expertise by posting their best B2B marketing tips and tricks to Twitter & LinkedIn with the hashtag #TrailblazerTipTuesdays.

As usual, our Trailblazers blew us away with some incredible marketing advice! So every Tuesday in September, we’re rounding up the best #TrailblazerTipTuesday takeaways to help you supercharge your marketing strategy for the rest of 2019 and beyond.

How to Boost Email Engagement

Customer engagement is a goal for every B2B marketer. When it comes to email, Jenna Molby, Global Marketing Automation manager at Galvanize, shares her tip for how to boost engagement and increase open rates. To learn more, check out her blog.

How to Reach your Audience

B2B marketers know that our customers are now engaging with us across multiple channels and devices before purchasing a product or service. So how can we get in front of the right audience with the right message at the right time? Mike Creuzer, CRM & Marketing Automation Solution Architect at Sercante and Samantha Safin, Senior Project Manager at Arkus, share their advice.

 

Read Samantha’s blog to learn more about best practices for email segmentation.

How to Align with Your Sales Team

Marketing and sales go together like peanut butter and jelly, Beyonce and Jay Z, and fall weather and pumpkin spice lattes. And as Christina Collins, Marketing Coordinator at Cheshire Impact, points out, driving revenue and closing deals falls on both teams. Read on to learn her advice for how marketers can leverage marketing automation to align marketing and sales and close more deals.

How to Create an Inclusive Marketing Strategy

Equality is a core value at Salesforce, and we strive to ensure that our marketing reflects and elevates the diverse communities we serve. We call this “inclusive marketing.” This means that we are elevating diverse voices and role models, decreasing cultural bias, and leading positive social change through thoughtful and respectful content.

Part of our path to Equality includes prioritizing accessibility and thoughtfully designing content with everyone in mind, including people with disabilities. That’s why we loved this accessibility tip, brought to you Jacqueline Fassett, Non-profit Practice Lead and CRM & Marketing Automation Specialist at Sercante.

How to Find Your Next Passion

One of the best things about the Salesforce ecosystem is that the opportunities are truly endless. According to IDC, the Salesforce Economy will add 3.3M new jobs by 2022! Brian Roff, Lead Salesforce Consultant at eightCloud and co-leader of the NH Pardot User Group shares his expert advice for how to build a successful career in the Salesforce Economy.

How to Get Involved with the Trailblazer Community

One of the best ways to continue learning from fellow Trailblazers is to leverage the Trailblazer Community. This is a group of smart, kind, and passionate individuals who simply love learning and helping others.

Unsure where to start? Morgan Wiedmann, Content Specialist at Weichert Workforce Mobility, shares her list of ways to get involved with the Trailblazer Community.

Feeling inspired? We know we are! Join us next Tuesday for Part 2 as we continue sharing our top takeaways from #TrailblazerTipTuesdays.