Have you been tuning in for our 2013 content roundup series? If you haven’t, it’s not too late! We have a lot of great content on the following topics just waiting to be perused:
Our last post in the series will focus on inbound marketing, a marketing tactic that has been growing in prominence as buyer behaviors evolve. Because buyers are becoming less and less tolerant of marketing messages that are pushed onto them, marketers have had to shift their strategy to a more inbound approach, which focuses on providing buyers with the content they need when they are ready to access it.
Want more information on inbound marketing? Take a look at the roundup of our top inbound marketing content below, and start thinking about how you can take your inbound strategy to the next level in 2014.
“There’s more to inbound marketing than website traffic.”
Sure, inbound marketing brings more visitors to your website, and increases conversions through content marketing and form completions. But the benefits of an inbound strategy go much further than these metrics, as explained in this post: “3 Major Benefits of Inbound Marketing.”
“The ‘Field of Dreams’ mentality doesn’t apply to inbound marketing.”
We’ve all heard the stories about companies with awesome content that get little to no traffic to their website. The reason this happens is because their content isn’t being found through search (organic or paid). If you’re not optimizing your content for search, you may be sabotaging your inbound efforts before they can even get off the ground. Take a look at our SEO checklist to make sure you’re taking all of the necessary steps to ensure that your content gets found.
“Inbound marketing needs automation.”
Without marketing automation, it can be a real challenge to turn your inbound results into real revenue. That’s why we created our “Inbound Marketing and Automation” white paper, which explains how automation can complement and increase the impact of your inbound efforts. Take a look by clicking on the link below!
“There’s still a lot to learn when it comes to inbound marketing.”
In this smarter marketing video, Mathew Sweezey breaks down the basics of inbound marketing, including what to expect as you implement and which helpful Twitter resources and blogs you should follow along the way. This video is a great resource for those who are just getting started with inbound, or who have been running a successful strategy for years. Check it out below!
“Inbound marketing is a tactic, not a tool.”
Unfortunately, there’s no tool that can handle the entirety of your inbound marketing for you. Putting an inbound strategy into practice takes a lot of time and effort from the company itself (think content creation, SEO optimization, and more). Tools like marketing automation are there to help, but they can’t do it all alone. Take a look at the infographic below to gain more insight into the tool vs. tactic debate.
Want more information on inbound marketing? Don’t forget to check out our white paper on the topic.