How Top B2B Marketers Are Defining Success [Infographic]

Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry.

Their responses show that 2016 is all about the customer, and commitment to creating a streamlined customer experience is a differentiating factor for top-performers. We’ve summed up some of the major themes for you in a handy infographic.

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Do these trends mirror what you’re experiencing in your business?

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