Salesforce surveyed more than 1,000 B2B Marketers from around the world as part of our benchmark 2016 State of B2B Marketing Report to find out what drives the top-performing teams, and what methods, metrics and challenges are shaping the B2B Marketing industry.
Their responses show that 2016 is all about the customer, and commitment to creating a streamlined customer experience is a differentiating factor for top-performers. We’ve summed up some of the major themes for you in a handy infographic.
Do these trends mirror what you’re experiencing in your business?
Download this infographic.