It is often said, “a dog is the only thing on earth that loves you more than you love yourself.” We all know a friendly dog can bring a smile to just about anyone, and it wouldn’t be Dreamforce without plenty of smiles.
Thus, back by popular demand, the Pawdot Puppies and our incredible Trailblazers from the Society for the Prevention of Cruelty to Animals International (SPCAI) will return to Dreamforce for a third consecutive year!
Mark your calendar and take a break from an action-packed Dreamforce schedule by stopping by to see the Pawdot Puppies!
When: Tuesday, November 19 and Wednesday, November 20th | 11:00am – 2:00pm
Where: Amber India, 25 Yerba Buena Ln, San Francisco, CA
SPCAI: Blazing Trails from Battlefield to Home
Sadly, there are many countries where animals roam the streets malnourished and mistreated. In these cases, animals are often seen more as a nuisance than a family member. Thanks to the SPCAIs global initiatives, the organization is making a dramatic impact on improving the lives of these animals.
Founded in 2008, the SPCAI’s Operation Baghdad Pups: Worldwide program rescues and reunites patriot pets with United States service members. While overseas in the Middle East, Central Europe, Southeast Asia, and Africa, countless service members have befriended local stray animals, from dogs to cats and even a donkey. When a member of the US military’s service abroad is complete, they must leave their newfound friend behind.
The SPCAI’s program aims to eliminate this hardship for both the service member and the animal.
The Operation Baghdad Pups: Worldwide program brings these stray animals home to the United States to live with the service member that they have befriended. This amazing program has led to nearly 1,000 animals being rescued. During 2019 alone, the SPCAI has rescued more than 100 dogs and cats that have befriended US service members in countries including Iraq, Syria, Lebanon, Jordan, and Kuwait, reuniting them back in the United States upon return.
Beyond Operation Baghdad Pups: Worldwide, the SPCAI has several other programs aimed at changing the lives for animals in need. Operation Military Pets is focused on keeping military families together by providing financial assistance to transport a family pet. This helps mitigate extensive costs of relocation when ordered to a new base.
Since 2007 the SPCAI has supported over 350 global animal shelters and rescue groups by issuing grants and donating veterinary aid supplies. The support includes a partnership with multiple organizations providing veterinary care to more than 900 animals inside the Nuclear Exclusion Zone where the 1986 Chernobyl nuclear accident occurred. Millions of dollars of veterinary supply aid from the SPCAI has enabled organizations in developing countries to provide critical vaccines, pain medication, and antibiotics that save lives.
A Small Team with an Enormous Impact
So how does SPCAI support such important and expansive global animal rescue initiatives? Thanks to their digital fundraising efforts that are powered by Pardot, the SPCAI supports organizations in over 60 countries and is on track to deliver more than $500,000 in grants to shelters worldwide in 2019, their most ever.
Despite a small staff of only 8 employees operating strictly through donations and without government grants, the impact of the SPCAI’s programs is immense. Their staff uses Pardot as a valuable asset in expanding their reach, enabling growth of email marketing revenue in 2019 by 20%. They also leverage Pardot Engagement Studio to optimize segmentation, email targeting, and engagement experiences.
The SPCA’s lifesaving mission, in conjunction with the power of Pardot Engagement Studio, led the non-profit to one of their most successful holiday fundraising campaigns to date in December 2018. By creating an engagement path for their holiday campaign with 36 different touchpoints triggered by user actions, they saw a 42% increase in revenue over December 2017.
The organization continues to blaze trails with Salesforce Pardot, leveraging dynamic lists and engagement studio to build marketing automation programs that produce 120% ROI within 12 months on new lead acquisition targets, which leads to more animals being rescued and lives saved.
How You Can Help Salesforce and the SPCA International Support Animals in Need
This year, we are excited that the SPCAI will be back with plenty of adorable adoptable puppies for Dreamforce 2019.
For this two-day event, SPCAI will bring in dogs from local shelters from which they partner, providing Dreamforce attendees with the opportunity to interact and play with the dogs and learn more about the SPCAI’s programs. For those attendees looking to add a new family member, the animals are also available for adoption.
We already know that #DF19 will be the best one yet. Make sure you schedule time to stop by the Pawdot Puppy play pen so these adorable pups can give you a few licks and show you their tricks!
If you are looking to adopt an animal, please check out the SPCAI’s adoption page where animals living in places around the world can find a new home. If the work of the SPCA International resonates with you, learn more about how you can partner with them on this important, life-saving mission.