âAutomation, integration, and speed,â says Adam Blitzer, EVP and general manager of Salesforce Sales Cloud,âare essential to business success in the fourth industrial revolution.â
Thatâs why weâre excited to unveil game-changing product innovations that will make the Pardot of now become the Pardot of the future while empowering B2B marketing and sales teams to maximize efficiency and make smarter decisions.
Starting in February 2019, Pardot will be fully powered by Lightning and Einstein. Here are the two big things to expect with these enhancements:
Einstein Campaign Insights provides real-time data analysis.
Einstein Campaign Insights helps marketers understand which factors drive campaign performance without having to sift through reams of data manually.
For example, these insights showcase which personas or geographical regions are most engaged so marketers can optimize their campaigns over time. These insights can also highlight campaigns that are not driving asset engagement and ultimately uncover new audiences that could be relevant for future campaigns.
Einstein Behavior Scoring tracks key buying signals.
Einstein Behavior Scoring identifies prospects demonstrating buying signals, such as interacting with website and email campaigns, and scores them based on engagement patterns. Einstein automatically taps into Engagement History in Pardot and sales activity data to determine which prospects are most likely to become customers in the future. This is a huge change, since marketers wonât need to write new rules to increase potential prospectsâ scores based on the actions they take.
While these two product enhancements are currently in beta for the rest of 2018, get ready to experience them first-hand in February 2019.
Learn more at Dreamforce.
To see what else is coming down the pipeline, attend the Pardot Product Keynote at Dreamforce!
Salesforce Pardot: B2B Marketing on the Worldâs #1 CRM
When:Â Thursday, September 27th | 10:30 a.m. â 11:30 a.m
Where:Â Marriott Marquis, Yerba Buena Salon 9
Not able to attend Dreamforce? No worries! You can still get in on the action no matter where you are.Â Bookmark this linkÂ to live stream the Pardot Product Keynote on Thursday, September 27th.