Selling in an on-demand world isn’t for the faint of heart. Today’s customers are researching on their own terms, and they expect interactions with your brand to be personalized and timely. Marketers must be ready to pivot on a dime.
A 2015 IDC study commissioned by Salesforce found that 65% of B2B buyers only engage with a vendor sales rep after they’ve already made a purchase decision. The same study found that 83% of those customers only want to hear from you if you are able to be relevant and contextual. Otherwise, you’re just another one of the many, many people distracting them from their long to-do list.
Companies and customers are actually pretty aligned on this. No marketer wants to feel like a spammer — they want to build a community of happy, successful customer advocates. And sales reps would much rather call on an engaged, warm lead who wants to speak with them than cold call all day. But personalizing every interaction and conversation across a large audience and a long sales cycle can be a daunting task. How can you make sure you are sharing the right information at the right time, and getting it to the right person?
Enter Lead Nurturing.
There are only so many hours in the day, so the answer is to automate — very purposefully. A well-thought out lead nurturing strategy is one way that you can connect more effectively across all phases of the customer lifecycle.
That’s why we’ve created our Complete Guide to Lead Nurturing to help marketers at any-sized organization connect with their buyers at scale. Whether you’re just putting a nurturing program in place or are fine-tuning the campaigns you already have in market, our e-book has the tips and best practices you need to take your marketing to the next level. Download our new e-book to get access to:
- ten types of nurturing campaigns to try today
- best practices to ensure your nurturing emails always hit their mark
- a simple rundown of how lead nurturing actually works
- checklists, worksheets, and templates to help you map content to your buyer personas, build effective nurturing campaigns, and write compelling CTAs
Get started by clicking on the banner below!