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The Current State of Email Marketing in 9 Fascinating Stats [#SlideShare]

The other day I came across the claim that 16% of all emails are opened on mobile devices. Wait, what? Doesn’t that seem absurdly low? I dug a little deeper and realized that statistic came from a study conducted in 2011. No wonder it seemed off; it was four years out of date.

Being able to find the answer to any question with just a few keystrokes is pretty wonderful, but we also run the risk of encountering outdated information—especially when it comes to the ever-evolving state of technology. For that reason, we’ve pulled together some of the most recent email marketing stats so you can get a better picture of the current industry landscape.

Oh, and for those of you wondering—the share of emails opened on mobile devices? It’s closer to 67% these days, and that number is sure to keep growing.

Feeling inspired to deploy some email campaigns that get serious results? Download The 2015 Email Marketing Lookbook for examples of email templates that we love.