The Complete Guide to Dreamforce ’18 for Marketers in Financial Services

We’re excited to bring you the Complete Guide to Dreamforce ’18 for Marketers in Financial Services!

With over 5,000 financial services professionals registered for Dreamforce 2018, Pardot has an incredible week planned for marketers in the FinServ space. Attendees will be inspired by the Pardot Product Keynote, hear from Trailblazers in financial services, learn how to take your marketing strategy to the next level with Pardot experts, network with industry professionals at our round-table events, and dance the night away at Pardot’s Future of B2B Marketing event.

So let’s get to it, FinServ marketers! Here’s your Complete Guide to Dreamforce ’18:

1. Register for Our Must-See Financial Services Sessions

This year’s session lineup is jam-packed with great content and rockstar Trailblazers in the financial services industry who are using Pardot to find and nurture leads, close more deals, and maximize ROI. If you’re looking for inspiration in the Age of Intelligent Marketing, these are the sessions you won’t want to miss:

Announcing the Pardot Lightning App
Tuesday, September 25th, 11:00 a.m. – 11:40 a.m.
Palace Hotel, Ralston Room

Pardot for Lending: Redefining the Customer Experience
Tuesday, September 25th, 12:45pm – 1:05pm
Marriott Marquis, Golden Gate – Expedition Theater

Make Data-Driven Decisions with B2B Marketing Analytics
Thursday, September 27th, 8:30am – 9:10am
Marriott Marquis, Yerba Buena Salon 7

How to Close More Deals with Salesforce Engage
Thursday, September 27th, 3:00pm – 3:40pm
Marriott Marquis, Nob Hill A-D

Wealth Management: Grow Client Relationships with Pardot
Firday, 9/28, 11:30am – 11:50am
InterContinental Hotel, Industries Theater 02

2. Attend the Pardot B2B Marketing Keynote

Mark your calendar for the Pardot Product Keynote at Dreamforce 2018, Salesforce Pardot: B2B Marketing on the World’s #1 CRM.

Unfortunately, if you’re like many marketers today, you’re faced with disconnected tools that make your job harder. Thankfully, it doesn’t have to be this way.

Join us on Thursday, September 27th at 10:30 am in the Marriott Marquis to learn how Pardot customers are transforming their organizations with AI, analytics, and account-based marketing all on one platform.

3. Stop by the Pardot B2B Marketing Station

We’re excited to announce that the Pardot B2B Marketing Station is back at Dreamforce 2018! The Pardot B2B Marketing Station is located in the Pied Piper at the Palace Hotel and is your one-stop-shop if you’re looking to learn about marketing automation at Dreamforce.

Here, you’ll be able to relax with a specialty coffee at our Theater Cafe, discuss your marketing strategy with a Pardot Genius, and see the latest innovations of Pardot in action.

4. Be Our Guest at Exclusive Events

We have some amazing events planned just for our customers in the financial services industry. Make sure you register before they fill up!

Marketing Birds of a Feather Round Table Event for Financial Services
It can be easy to get stuck in a rut while going about your day-to-day marketing activities. But at Dreamforce, our goal is to inspire attendees to think outside the box and push the boundaries on what’s possible with B2B marketing.

Join us at the Pardot B2B Marketing Station on Thursday, September 27th as we host two Birds of a Feather round table events specifically tailored to marketers in the financial services industry. Space is limited to the first 30 attendees, so make sure you arrive early to secure your seat!

3:00pm | Marketing Birds of a Feather Round Table Event for Financial Services
4:00pm | Marketing Birds of a Feather Round Table Event for Financial Services

Pardot Financial Services Happy Hour

On Thursday, September 27th, we will also be hosting a Financial Services Happy Hour at the B2B Marketing Station in the Pied Piper from 5:00 -6:00pm. Stop by to hang out with the Pardot team, meet fellow Trailblazers in financial services, and relax before heading into the final day of Dreamforce.

Pardot’s Future of B2B Marketing Experience

On Thursday evening, Pardot will be hosting the Future of B2B Marketing Experience and we want YOU there!

This exclusive, private experience is something you won’t find anywhere else. Attendees will dance the night away and get a glimpse of the future with and a few extraordinary surprises, all setting the scene for a party reminiscent of something yet unknown.

Where: Halcyon | 314 11th Street, San Francisco, California
When: Thursday, September 27th | 7:00 p.m.

5. Find Us in the Financial Services Lodge

The Financial Services Lodge is a great place to learn how Trailblazers in the financial services industry are using Salesforce to unify the customer experience and unlock loyalty.

Make sure you stop by the Personalize Engagement at Scale demo station to see how Pardot helps financial services customers attract new leads and prospects, deliver more personalized engagements, differentiate to get ahead of the competition, and maximize marketing investment.

The Financial Services Lodge is located at the Intercontinental Hotel on the 4th floor.

Learn more about everything Pardot has planned at Dreamforce 2018 here. See you there!

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