The Basics of Lead Nurturing [INFOGRAPHIC]

Qualifying leads no longer has to be a tedious task for your team. Lead nurturing campaigns automate the entire process for you.  

This means your emails to leads will always be relevant, your sales pipeline will have fewer leaks, and you’ll have more time to focus on projects that matter. 

Sounds good, right? 

Lead nurturing campaigns are automated processes that send a set of messaging or content to sales leads at the right moment to guide them through the sales cycle.  

Here are some of the advantages lead nurturing campaigns can provide your team: 

  • Consistently “touch” leads in timed intervals to send relevant information
  • Respond to actions, or other parameters, taken by your prospects
  • Free up valuable marketing and sales resources without neglecting your prospects 

Want a deeper look at lead nurturing? 

Check out our infographic below to showcase what you can do with lead nurturing campaigns! 

This post was originally written and posted by Matt Wesson on August 22, 2014, and updated April 2020 by Crystal Garrett.