SugarCRM and Pardot: Building a Lead Gen Machine

SugarCRM presented on their lead generation process at Elevate 2010, the first annual Pardot users conference, I have posted the video and slides below.

The presentation covers:

1. The challenges high-traffic / high-volume sites face
2. Why SugarCRM chose Pardot for marketing automation
3. Integrating marketing automation and SugarCRM
4. Success metrics

Video

Slides