SugarCRM and Pardot: Building a Lead Gen Machine

SugarCRM presented on their lead generation process at Elevate 2010, the first annual Pardot users conference, I have posted the video and slides below.

The presentation covers:

  1. The challenges high-traffic / high-volume sites face
  2. Why SugarCRM chose Pardot for marketing automation
  3. Integrating marketing automation and SugarCRM
  4. Success metrics