Spring into Pardot’s New Feature Set

This spring, we’re bringing several new exciting product innovations to Pardot. We’ve added AI-powered features, engagement history, and many more updates to look forward to. Read on to explore some highlights, and discover how they’ll empower your marketing and sales teams to drive results this year.

Want to learn about all the new features? Check out our Release Readiness Webcast and register for our upcoming Product Release Webinar.


Pardot’s new Einstein features are ready to help you market smarter, not harder. So, what’s new with our friend Einstein?

Score Prospects on Engagement Activity
Einstein Behavior Scoring helps marketing and sales teams identify prospects who are ready to buy. It finds prospects demonstrating buying signals — and scores them based on their engagement patterns.

Einstein Lead Score

Einstein Lead Score

Score Prospects on Conversion Patterns
Einstein Lead Scoring prioritizes leads and determines where you should focus your efforts. AI will analyze your historical sales data to find look-alikes of your most valuable customers. Then, sales reps can segment and prioritize leads, and learn whether certain leads are likely to convert or not.

Prioritize Your Hottest Leads

Get Insights on Campaign Performance (Beta)

Einstein Campaign Insights eliminates guesswork. It finds common threads between engaged prospects, so you can optimize your marketing assets and discover new audiences.


You may have heard that Pardot is now operating on a new product announcement schedule. It’s true! Look out for two product announcements each spring, summer, and winter. This spring’s release in particular is jam-packed with exciting new features and updates, many of which we’ve outlined below.

Set Up B2B Marketing Analytics with Ease
Same powers, easier setup. B2B Marketing Analytics now features a new flow to guide you through the steps — including choosing a Pardot account, optional dashboards, and locale settings.

Find Email Templates for Engage Campaigns Faster
You can now browse the Pardot folder hierarchy or search for a template by folder. Users can view all templates marked for 1:1 emails in any folder they have permissions for.

Use Pardot in French, German, and Spanish (Generally Available)
Oui! Ja! Sí! The Pardot user interface is now available in even more languages: French, German, and Spanish (EU). It’s easy to change your locale and language settings by editing your profile.

Hungry for more? 

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