Spamtrap Myths: Busted!

In our last two posts, we went over what spamtraps are and how you can protect against any that snuck into your database. In the finale to our spamtrap series, we’ll bust a few common myths that we get in compliance cases.

Myth #1: If my mailings hit a spamtrap, you are accusing me of being a spammer

FALSE. The term “spamtrap” does evoke images of a nefarious computer user, likely wearing a ski mask, sending spam to everyone they possibly can. It’s a scary sounding term, especially if you aren’t completely sure of the nuances behind different types of spamtraps and what can occur when you hit them on your sending lists. By alerting you of spamtrap hits, you are not being accused of being a spammer, you are simply being notified of the fact that there are some steps you should be taking to clean up your lists. Spamtraps can be thought of as an indicator that your lists is likely outdated. Of course, if you’re buying lists, you’re going against our permission based marketing policy, and you actually are sending spam…

Myth #2: Hitting one spamtrap isn’t a big deal

Hitting any spamtrap is a big enough deal to take notice, even if it’s a typo trap email address. It’s an indicator that you could be doing more to ensure that your lists are completely clean and following all best practices when it comes to your email sending. The more you can do to avoid hitting spamtraps before it becomes a more significant issue, the better off your emailing will be and the more smoothly your email campaigns can run.

Myth #3: You can remove spamtraps by cleaning your list with a data cleaning provider

The problem with spamtraps is that, since they look like legitimate email addresses, we aren’t able to figure out which email address is our spamtrap. If we just published a list of every existing spamtrap, spammers and data providers could just remove those spamtraps from their lists and could go on spamming. That would completely defeat the purpose of catching somone for sending spam, so spamtrap addresses and domains are kept extremely secret. Because they behave like legitimate email addresses, and no one knows which one the spamtrap is, you cannot use any data cleaning service to remove spamtraps. You can only run a permission pass on the affected lists, or set up Confirmed Opt In or Confirmed Opt In Lite to protect your forms against potential accidental spamtrap hits.

That wraps it up for the spamtrap series! Please feel free to comment below or Tweet me @holobachgirl with any email related topics you’d like to see covered on the blog!

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