Now Enterprise Edition and higher accounts can add social connectors for Twitter and Facebook accounts and post to one or more accounts simultaneously. Pardot will track and shorten the links (using your custom bit.ly pro URL if you have set that up). Pardot will keep track of clicks (and display post/network led to the click), retweets, likes, and comments and update them for up to 30 days in a report.
Like TweetDeck for example, simply select the connectors from which you would like to post, insert any links (there are quick link icons to find your forms, landing pages, files, or redirects) and either post immediately or at a set time.
A social post report will show you how many people interacted with your post as well as whether or not any tracked prospects clicked a link in the message.
You will also see social post clicks (with the applicable social icon) for any prospects that click a link.
Still to Come
- LinkedIn individual accounts
- LinkedIn company pages
- Facebook company pages