It?s Friday, and you know what that means — time for another episode of our SmarterMarketing video series! This week Mathew Sweezey is back with a brief reminder that the benefits of marketing automation don?t end when a deal closes. There are a number of ways to use the features of an automation platform to connect more closely with your current customers and improve retention rates, and one of these is lead scoring.
Lead scoring (and marketing automation in general) all about insight, and having this insight doesn’t become less important once a contract is signed. Check out this 90-second video to learn how you can use prospect tracking and lead scoring to identify your biggest fans, learn what content your customers are finding most useful, and create brand evangelists.
Interested in learning more about the benefits of lead scoring and grading? Check out our new, interactive lab on Automated Lead Qualification, and download our latest white paper, The Complete Guide to Automated Lead Scoring and Grading.