Welcome to the newest installment of our Smarter Marketing video series! Have 90 seconds to spare? Well that’s just enough time to see Mathew Sweezey explain the basics of segmentation!
Marketers have made the transition into the age of personalization. The demands and expectations on marketers have never been higher. Chief among these expectations is tailoring marketing messages on an individual level. While there are certainly fancier new tools for personalization (such as dynamic content and progressive profiling), it’s always best to start with the basics: segmentation.
Segmentation allows you to sort, organize, and classify your database into smaller groups based on common characteristics. This allows you to target each group with the highly personalized marketing messages that consumers have come to expect. Check out the video above to get started!
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