Welcome to this week’s edition of our new Smarter Marketing video series! Today Mathew Sweezey spends 90 seconds explaining the basics of lead scoring.
With the reach of marketing messages growing exponentially with new tools and tactics, lead generation is more than ever about quality over quantity. You need to be able to identify your most promising leads at a glance and receive notifications when leads become sales ready. This type of insight can be tricky at say, the scale of your entire database.
But automatic lead scoring makes this process a snap for marketers, adjusting a lead’s score up and down as they take promising, or not so promising, actions with your marketing. But how do you set up a lead scoring module of your own? Check out the video above to get started!
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