Email marketing is still the workhorse of the modern marketer. When it comes to reach, engagement, and effectiveness, email is a tough tactic to beat, even for newer channels like social media.
Even though email has been around for awhile, some marketers are still missing out on the basics that create true email engagement. That’s why our automation evangelist Mathew Sweezey is here to help with a 90 second summary of how to increase your email engagement.
From the basic elements every email should have, to strategies like planning for mobile, the video above is packed full of information, tactics, and takeaways. Take a look and let us know what you think in the comments below! If you’re looking for even more information about email marketing, check out The Complete Guide to B2B EMail Marketing.