It’s Friday, and time for another Smarter Marketing video! This week Mathew Sweezey delves into his sales background and shares a few of his secrets for a more personalized buyer’s experience. Learn how to effectively use data to personalize sales emails, cold calls, and product demos in this 90-second video — and for more tips on personalizing your marketing, be sure to check out a few of the resources below!
- 5 Personalization Stats That Will Change Your Marketing Strategy [SlideShare]
- Personalization with Automation: A How-To Guide [infographic]
- Personalization with Automation: The Complete Guide [white paper]