Smarter Marketing Series: 3 Ways to Personalize Your Marketing with Automation

It’s Friday, and time for another episode of our Smarter Marketing video series! This week, Mathew Sweezey is back to take on the topic of this month’s theme: personalized, 1:1 marketing. Check out this 90-second video to learn how automation (despite the impersonal sound of it) can actually add a significant amount of personalization to your marketing—through tailored email campaign content, targeting based on score, and dynamic website content. Be sure to check out the helpful resources below for more information, and share your thoughts with us in our comments section!