Welcome to the first edition of our new Smarter Marketing video series! Today Mathew Sweezey spends 90 seconds tackling the topic of marketing ROI.
There’s no doubt that ROI is a weak point for most marketers, and one that many CMOs are looking to shore up fast. 65% of CMOs at top performing companies indicate their their most compelling reason for implementing marketing automation is to better measure marketing ROI.
Even if you haven’t yet taken the plunge and purchased marketing automation, there are helpful rules and guidelines that can help you calculate the ROI of any campaign, even those not tied directly to revenue. Mathew Sweezey explains these rules and more in the video above!
Looking to calculate your own ROI with marketing automation? Predict your own results with our new ROI calculator!