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Smart Shortcuts for Content Marketing at #DF14

Dreamforce 2014 is finally upon us, and it couldn’t be more exciting—and overwhelming. Yesterday was a long and wonderful day of learning, networking, and probably getting lost at least once. And even though you’re feeling inspired, the last thing you want to do is hunker down in your hotel room and spend hours creating content when you could be enjoying the keynotes, sessions, and parties that Dreamforce is famous for.

Well, whaddya know—you’re in luck! I have some tips for content marketers that will simplify your social media and blogging strategies and leave you enough time for a quick pre-party nap.


I’m willing to bet you have a phone with an 8-megapixel camera in your pocket right now. Take advantage by creating quick video content to share on Vine, Instagram, YouTube, and your blog. You can keep it interesting and timely by asking people about their favorite part of the event, which sessions they’re most looking forward to, or their top industry advice. Plus, there are dozens of inexpensive and free editing apps that can make your videos look professionally shot and edited in minutes. Can we call you Coppola?


You’re probably already taking notes, so why not share them with an audience? You don’t have to stick to summarizing keynotes or breakout sessions, either—you can share highlights from a party or even an interesting conversation you had. Plus, you can save time and make your blog post fun to read by embedding tweets from other attendees. Did an industry influencer tweet a great quote from the speaker? Include it in your post! Bonus: The influencers you include may share your post with their networks, too!


Some say content curation is lazy, but I disagree. It can take a little digging to find quality images, blog posts, and social media posts, but they are out there—and there’s no need to reinvent the wheel. Instead, you can compile these resources, reiterate the key points, and add your own thoughts. Viola, you have a blog post! Just don’t forget to credit the original sources.


There’s no rule that says you have to create content while at Dreamforce. You’d rather wait until after the event? No sweat. Here are a few ideas for post-event content:

  • A short poster series featuring some of your favorite quotes from the event. Here’s an example of one we put together for Connections last year.
  • A SlideShare presentation summing up some of your favorite moments. (Hint: Those pictures you took? Recycle them here!)
  • A Facebook album showcasing event highlights.

If you follow these tips, you can spend more time enjoying Dreamforce and less time holed up with your computer. What suggestions do you have for speeding up the content creation process without sacrificing quality? I’d love to hear your thoughts!

content creation guide