Sessions now split into “visits”

Instead of measuring sessions (essentially how long the prospect has been tracked), Pardot now start measures visits (how long someone is on your site in a given sitting), which is a much more actionable metric. This is useful in a few ways:

  1. It splits page views into smaller, more useful groups to view. Viewing by visits is a lot easier to digest.
  2. Ultimately we will be able to push the number of visits for a prospect into your integrated CRM system and you could mash up interesting reports there.