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SEM Cheat Sheet

At Pardot, we strive to create tools for our users that are relevant, fast, and easy-to-use. Our newest features – our new SEO and SEM tools – were created to be just that.

We designed these tools to help you maximize your marketing campaigns, while simplifying your reporting and management efforts. The tools are flexible and customizable – simply upload the keywords you want to monitor, and we take it from there.

Along those lines, we created this simple glossary for you to review in case you want a refresher on all of the new metrics you see when you login to Pardot and start using our Search Marketing toolset. Below is a glossary of the most important SEM and SEO metrics you’ll see when you login. Feel free to download our glossary and share it with your team.