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The Secret to Around-the-Clock Marketing

24/7 marketing

8 hours.

That’s all you have in your work day.

Does it ever seem like eight hours isn’t enough? If you’re a modern-day marketer, you work frantically from 9 to 6 to make sure that your marketing campaigns are running successfully, your website and landing pages are fully optimized, and your social pages are engaging and up to date. Then you pack your bags, turn off the lights, head home, rinse, repeat.

But what happens when you’re off the clock? Wouldn’t it be nice to be able to take solace in the fact that you had someone or something monitoring your marketing efforts while you slept?

Enter Marketing Automation

The marketing automation industry has been growing as more and more marketers realize the need for a system that can keep running off the clock. Using a tool like marketing automation, you can automate many of your marketing activities to run 24/7, even when you’re out of the office, sick, or on vacation. When you head home for the day to take advantage of that well-deserved downtime, marketing automation takes over your work for you.

Sound too good to be true? Here are a few real examples how marketing automation can keep your marketing running around the clock:

Email Leads in Different Time Zones

With marketing automation, there’s no need to worry about leads, prospects, clients, and customers in different parts of the world. You can schedule email blasts, drip emails, newsletters, and more to go out at the optimum time for each area — so while your latest email is hitting the European and Asian markets, you can be curled up in front of late night television.

Track Prospect Activity After Hours

Ever wonder what your prospects are doing when you head home for the day? Marketing automation gives you insight into all of your prospect activities, even if they happen after hours. You can even set up your marketing automation tool to notify you of especially important actions taken by prospects, like viewing your pricing page or requesting a demo.

Build Reports Overnight

Just because you’ve gone home doesn’t mean you can’t run the reports you need for the next morning. Marketing automation has the capacity to build reports and email them to you when they’re ready for viewing, even if that means you won’t be sitting at your desk when the report lands in your inbox. Want to see a list of all of your sales reps’ active prospects every morning? No problem — just set up a daily digest email that will arrive in your reps’ inboxes at the start of every day.

Automatically Segment Leads

Marketing automation can ensure that your lists are always segmented and up to date. Just give the tool a criteria for segmentation and it can do the work for you. Need a segmented list ready by the next day? Have your marketing automation tool run a segmentation rule before you head out of the office. Your list will be ready for you in the morning.

Score and Grade Leads

It can be hard to prioritize and qualify your leads when you’re not sure how great of a fit they’ll be for your product or service, or how interested they are in what you have to offer. Based on their activity (both on and off the clock) and information, marketing automation can automatically give your leads grades and scores so that you don’t have to work so hard to identify which leads should be targeted first. It’s an easy way to free up more time in your day!

With marketing automation, you won’t have to worry every time you shut down your computer for the night. Trust me, it’s got your back.

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