There’s no question that the B2B marketing game has changed. Where marketers once relied on gut instinct and small focus groups, they now seek to understand mountains of data, drive qualified leads and rally around revenue. Marketing automation streamlines this process and Salesforce Pardot customers are leading the way. Salesforce Pardot customers are seeing an average 34% increase in marketing ROI and a 34% increase in sales revenue, according to our 2015 Salesforce Customer Success Survey. Salesforce Pardot is thrilled to once again be named a leader in the Winter 2016 G2 Crowd Grid for Marketing Automation. We are incredibly proud of this recognition, especially because the ranking is based on feedback from our customers.
Our focus is on making the process of connecting with digitally savvy buyers easier. Every day we work to meet the needs of our customers so that they can better meet the needs of theirs. Salesforce Pardot is the fastest growing and mostly deployed marketing automation solution for Salesforce customers, driving growth for organizations of all size and across all industries.
G2Crowd’s quarterly rankings are based on customer satisfaction ratings. Reading through the words of more than 700 of those reviews, I felt pride as customers shared stories of problems solved, goals reached, and targets crushed with the help of our solution. As our G2 customer satisfaction score reinforces, Salesforce Pardot customers know they’re getting what they need to be a trailblazer in their field.
As the lines between marketing, sales, and analytics continue to blur, more marketers are realizing the benefits of a tightly integrated platform. In a recent market study conducted by Harvard Business Review Analytic Services for Salesforce, 70 percent of marketers said the ability to integrate with other systems is extremely important, yet only 39 percent said their sales data is fully integrated with their CRM and marketing automation systems today. Customers are adopting Pardot — often transitioning from other solutions — because it’s part of a complete CRM, is easy to use, and yields benefits for the bottom line by aligning marketing and sales teams.
“We migrated to Pardot because it is a part of the Sales Cloud, which we use to run most of our business,” said Janet Eden-Harris, CMO at Four Winds Interactive. “What we found was that the benefits extended beyond just a tight integration. Pardot has boosted our productivity, making it much easier to create email templates, segment our database, test our campaigns, alert reps to qualified leads, and track results. Four Winds has a wide set of potential customers — almost any company can use visual communications to engage their audience — but each persona uses it to solve slightly different challenges. The ability to fine-tune our messages by segment and track results has been critical to our success. Pardot nails it.”
Innovation Focused on Intelligent Engagement
In order to keep pace with increasingly high customer expectations, marketers must deliver targeted, personalized customer engagement. Pardot empowers marketers to make data-driven decisions in real-time and seamlessly orchestrate campaigns that move customers from click to close.
With the recent debut of Engagement Studio, and the newly released Wave Analytics for B2B Marketing, Pardot customers can market smarter than ever before. Engagement Studio, made available to all Pardot customers in June, provides an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Wave for B2B Marketing is our new analytics app for marketers, empowering them to gain insights into campaign performance and maximize marketing efforts, and continues to make the business of marketing easier. Now marketers can connect on their data and explore the impact of their efforts on key metrics like revenue and ROI.
This is Just The Beginning
While marketing automation technology has become a must-have for savvy B2B marketing organizations, the market is far from saturated. In the same study referenced above, Harvard Business Review Analytic Services found that 93% of marketing organizations plan to increase their use of technology in the next two years to compete in the digital economy.
To get a hands-on look at how Pardot can help you reimagine engagement with intelligent, connected campaigns, take our Guided Tour for spin.