We’ve just released a new type of automation and segmentation rule that lets you match prospects based on their associated Google Analytics parameters.
On segmentations and automations under rules, click add rule, and select “Prospect Google Analytics parameter”. From there you have the ability to match prospects based on the following Google Analytics fields that we capture: ‘campaign’, ‘content’, ‘medium’, ‘source’, and ‘term’. With these fields you can use all the normal search criteria such as contains/doesn’t contain, is/isn’t, starts/ends with, is/is not empty.
Visitors that are ignored because of filters will not be eligible for matching via these rules.