As April comes to a close, it’s time to wrap up this month’s blog theme: customer-centric marketing. From content strategy to buyer data, we’ve looked at customer-centric marketing from every angle — and we hope that you’ve learned a little something throughout the process.
Feel like you missed some of our content this month? Check out a few highlights below, and don’t forget to print and download our customer-centric marketing checklist (at the bottom of this article), which outlines the essential questions that every customer-centric marketer should be asking themselves to stay on track.
Understanding the Buyer’s Journey [Interactive Infographic]
According to SiriusDecisions, 60% of the buyer journey is already complete by the time a prospect reaches out to sales. What are buyers doing during this time? What does their research process look like? And most importantly, how can marketers leverage this knowledge to better market to their buyers?
Check out our interactive infographic to get a deeper look at the buyer’s journey, from identifying a need to becoming a brand evangelist — and get a few important marketing tips along the way.
20 Tips for the Customer-Centric Marketer
Today’s buyers are evolving. They’re connected. They’re social. They’re in-the-know. They do their research, and they know exactly what they want by the time they’re ready to make a purchase. Learn how to cater to your buyers’ changing preferences, and how to take a more customer-focused approach to your marketing strategy, by downloading our latest white paper, 20 Tips for the Customer-Centric Marketer.
9 Must-Know Stats for the Customer-Centric Marketer
Make sure customer satisfaction and retention are priorities for your entire company, and not just your customer service team. Need some persuasive stats to help make the case for customer centricity? Take a look at this compilation of industry statistics, then share your favorites with your networks!
10 Inspiring Quotes for Customer-Centric Marketers [SlideShare]
Does “customer-centric marketing” mean different things to different companies? Some of the industry’s top business leaders weigh in on the importance of a customer focus and the future of customer-centric marketing in our SlideShare, 10 Inspiring Quotes on Becoming Customer-Centric.
The Customer-Centric Marketer’s Essential Checklist
Take a look at the questions outlined on the checklist below to make sure that you’re always keeping the customer in mind. Check it out below!
Want even more customer-centric marketing content? Check out a few additional articles that we published this past month:
- 4 Keys to a Customer-Centric Marketing Strategy [Recorded Webinar]
- Executive Perspective: Marketing’s Top TWO Customers
- Smarter Marketing: 5 Steps to Customer-Centric Marketing [VIDEO]
- How to Use Customer Data Like a Connected Car