Prospect Activity Glossary

Each prospect record has an Activities table displaying the prospect’s actions. The activities are composed of an icon and description of the activity. The description includes the name of the marketing element or email and the date that the prospect took that action.

Here is a list of possible prospect activities you may see in the Prospect Activity table:

Icon Type of Activity
AddThis Share — Prospect clicked on an AddThis icon in a Pardot email and shared your marketing content on their social media site.
  Custom Redirect Tracked Link Clicked — Prospect clicked on a custom redirect link.
Email Hard Bounce — Email sent to prospect hard bounced due to an invalid email address. The prospect was automatically opted-out.
Email HTML Open — Prospect opened an email. View how HTML opens are measured.
Email Sent Via Drip Program — Email was sent to prospect because they are on a drip program.
Email Sent Via Individual or Plug-InOne-to-One email was sent to prospect via Pardot or one of Pardot’s email plug-in applications.
Email Sent Via List Emails — Email was sent to prospect as part of a list email to a Pardot list.
Email Sent Via Thunderbird Plug-In — Email was sent to prospect from the Thunderbird Plug-In.
Email Soft Bounce — Email sent to prospect soft bounced due to their mail server being unavailable. The prospect can still be emailed but after they have 5 soft bounces Pardot also opts them out.
Email Tracked Link Clicked — Prospect clicked link from a Pardot email, plug-in email, or third-party email that includes a tracking parameter.
Form View — Prospect viewed a form.
Form Error — Prospect had an error when submitting a form. This usually occurs when the prospect does not complete a required field or gives invalid email address information.
Form Handler Success — Prospect successfully submitted a form handler.
Form Success — Prospect successfully submitted a form.
Form Tracked Link Clicked — Prospect clicked link in a submitted form’s thank you content.
Google AdWords Ad Clicked — Prospect clicked on a Google AdWords Ad. The headline of the Ad also appears in the activity.
Landing Page View — Prospect viewed a landing page.
Landing Page Success — Prospect successfully submitted a landing page, meaning they completed the form residing on the specified landing page.
Landing Page Tracked Link Clicked — Prospect clicked link in a submitted landing page’s thank you content.
Non-Image File Accessed — Prospect clicked a link to a non-image file. These files are hosted under Marketing > Content.
Olark Chat Transcript — Prospect contacted one of your users through the Olark live chat connector and the chat conversation was recorded. Click to view the transcript in your Olark account.
Opportunity CreatedOpportunity was created for this prospect. Currently we can only sync opportunities with salesforce.com and SugarCRM via the CRM connector. Opportunities can be manually created for prospects if you do not have a connector with salesforce.com or SugarCRM.
Opportunity Lost — Opportunity for this prospect was lost.
Opportunity Won — Opportunity for this prospect was won.
Priority Page View — Prospect viewed a priority page. You can designate significant pages on your website as priorities which will list the page view separately from the group of Visits/Page Views made by the prospect.
Site Search — Prospect searched for a term on your website’s site search. The search term is also listed in the activity. To enable this action, you must integrate your site search with Pardot or allow Pardot to create a site search for you.
Social Message Link Click — A link clicked within Facebook or Twitter from a Pardot Social Post.
Unsubscribe Page — Prospect viewed your Unsubscribe page as a result of clicking an “Unsubscribe” link in one of your emails.
Unsubscribe Page-Resubscribed — Prospect submitted form on Unsubscribe Page and resubscribed to receiving your emails.
Visit — A prospect’s visitor session. Includes the number of pages viewed during the session. Can also be coupled with an icon of a referring site or vendor (see examples below). Here’s the complete list of our Referrer/Vendor icons.
Visit resulting from Facebook
Visit resulting from Google Natural or Paid Search
Visit resulting from Twitter
Visit resulting from Yahoo! Natural search
  Webinar Attended or Registered for through GoToWebinar connector
  Webinar Attended or Registered for through Webex connector
R Webinar Attended or Registered for through ReadyTalk connector

For more definitions of Pardot icons, click here

Read Next

AdWords report updates: prospect and opportunity drill down

Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!
Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.