Pardot Spring ‘21 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The Spring ’21 release enables you to set up Pardot faster than ever, maintain engagement data streams with First-Party Tracking, and enjoy enhanced functionality in email personalization, deliverability, and reporting. We’ve also improved clone actions too, so you can easily copy email content or new asset types associated to your campaigns.

All features were released Feb. 15, 2021.

Here’s additional information and resources about our latest enhancements. To learn more, check out the full Pardot Spring ’21 release notes or watch our release readiness webinar.

Sync Prospects Safely with Cross-Business Unit Leads and Contacts

A new setting on the Salesforce-Pardot connector stops Pardot package fields from syncing to lead and contact records in Salesforce. Use this setting as part of a custom setup to sync prospects from different Pardot business units to a single lead or contact in Salesforce. There’s no need to maintain duplicate lead or contact records. We recommend working with a partner to implement this for your org.

Where: Applies to all Pardot Advanced and Premium customers
When: Generally available Feb. 15

Repeat Marketing Success with Less Effort

When a Salesforce campaign is cloned, you now have the option to clone related Pardot marketing assets as well! Choose which types of Pardot marketing assets to clone:

  • Landing pages
  • Marketing forms (including forms and form handlers)
  • Marketing links (including custom redirects and files)

Plus, when Pardot marketing assets are cloned, their content and relationships are automatically updated to the newly cloned asset records. For example, the new landing page is updated to reference the newly cloned form instead of the old one and use the URLs of the new custom redirects.

Where: Applies to all Pardot editions
When: Generally available Feb. 15

Protect Prospect Activity Data with First-Party Tracking

Pardot’s first-party tracking is now generally available! First-party tracking helps prevent the loss of prospect activity data, gives you more flexibility with campaign attribution, and blocks traffic that doesn’t come from your domains. To protect consumer privacy, web browsers are moving away from supporting third-party cookies to track activity across assets and domains.

Where: Applies to all Pardot editions
When: Generally available Feb. 15

Pardot User Authentication is Going Away

Pardot’s user authentication system was discontinued on Feb. 15. All users must now use Salesforce single sign-on (SSO). If you haven’t already done so, take steps to prepare your Salesforce org and enable SSO for all Pardot users as soon as possible.

To support customers with Pardot-Only users who don’t need a full Sales or Service Cloud license, your Salesforce org is now bundled with 100 Identity licenses at no extra cost. You can use these licenses to transition any remaining Pardot-Only users to Salesforce SSO.

Where: Applies to all Pardot editions
When: User migration changes began Feb. 15 and were completed by Feb. 18

Ready to Learn More?

Check out the full Pardot Spring ’21 release notes or watch our release readiness webinar.

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