Pardot at Dreamforce: The B2B Marketer’s Agenda

Last year, Pardot hosted a special space for B2B marketers to connect, network and learn alongside one another – and this year, we’ll have two! For Dreamforce 17, we’re located in the Palace Hotel: upstairs in the B2B Marketing Lookout, and downstairs in the B2B Marketing Station. Swing by for lunch, coffee and good times with your fellow B2B Marketers, and don’t miss some very special sessions that we’ll also be hosting there!


B2B Marketing Lookout:
We’re kicking things off on Monday, Nov. 6 with an afternoon of Customer Advisory Board sessions in the Presidio Room. Join us for three sessions designed to get you thinking about how to get the most out of your Pardot instance:

5 Quick Tips to Get Started in Pardot12:00pm -12:40pm

Getting More Granular with Lead Gen1:00pm – 1:40pm

Managing Multiple Business Units in Pardot2:00pm – 2:40pm


B2B Marketing Lookout:
Tuesday is our Account-Based Marketing Summit in the B2B Marketer’s Lookout. Join us for an all-day event that will fill in the gaps on everything you need to know about ABM: from the steps for setting up your strategy to ABM of the future.

Tips,Tricks and Tools for Implementing an Account-Based Marketing Strategy9:00am 9:40am

The Secret Sauce for ABM: How to Maximize New Business & Lifetime Value10:00am – 10:40am

Account-Based Marketing: Insights11:00am – 12:00pm

The State of ABM: Driving the Highest RIO of Any B2B Strategy – 12:30pm – 12:50pm

7 Success Strategies for Account-Based Marketing with Salesforce – 1:00pm – 1:40pm

Personalize Content at Scale for ABM2:00pm 2:20pm

Building Insight & Orchestration to Enable Einstein ABM2:30pm – 2:50pm

The Future of Account-Based Marketing – 3:00pm – 3:40pm

ABM 2.0: The Expert Panel – 4:00pm – 5:00pm

Finish off the day with a happy hour in the Pied Piper from – 5:00pm – 7:00pm

B2B Marketing Station:
If you attended Dreamforce last year, you’ll already know that Death to Boring B2B Marketing is one of our can’t-miss sessions, back again this year for an encore! And with Cliff delivering the heavily anticipated Death to Boring B2B Marketing Part II, you’ll definitely want to bookmark this one!

Death to Boring B2B Marketing Part I – 12:00pm – 12:40pm


B2B Marketing Lookout:
On Wednesday we’re taking it back to the basics with some amazing content around marketing and problem solving to create your best work. Starting with the amazing Death to Boring B2B Marketing: The Workshop, you can bring us those sticky real-life work problems and we’ll get you started on the right track to finding your best solution!

Death to Boring B2B Marketing: The Workshop8:00am – 11:00am

Take a short break and watch the B2B Marketer’s Keynote: Marketing that Sales Teams Love – 11:30 – 12:30

Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy – 1:00pm – 1:40pm

Real World Strategies for Sales Enablement Success – 2:00pm – 2:40pm

Sales Specialist Panel: What Sales Really Thinks About Your Marketing4:00pm – 4:40pm

B2B Marketing Station:
Join us for an amazing session about how marketing can positively impact communities and change lives. Satoshi Sugie, CEO of WHILL, a mobility device manufacturer that is changing the game as he takes us through how he and his team are using their marketing for the greater good.

Disrupting the Power Mobility Market Segment with Authentic B2C2B Marketing – 12:00pm – 12:40pm


We’re wrapping things up on Thursday, but you can still come by, grab a coffee and connect with your fellow B2B Marketers after a great Dreamforce!