At Elevate 2010, the first annual Pardot Users Conference, the Pardot team announced an exciting new collaboration with GoodData. GoodData is a sophisticated SaaS-based business intelligence tool that powers the data behind top systems like salesforce.com and ZenDesk. The partnership will enhance the Pardot reporting function, allowing users to slice and dice complex data sets and generate customized reports.
GoodData reporting will be integrated directly into your Pardot account as an independent feature of the current reporting functionality. It will be included as a part of your Pardot package at all account levels. For advanced users, Pardot plans to make a more in-depth package available as an add-on feature.
Pardot hopes to roll out GoodData reporting to all clients by the end of this year.